The story behind Minipretty.

It all begins with an idea. Minipretty saw the world needed great skin care that wasn’t filled with chemicals. Our founder Kimmy, has been in the beauty industry for decades (sorry for revealing your age Kimmy!). After years of using other skincare products Kimmy knew it was time to create her own Korean inspired beauty range that would give you all that your skin desired. Using the best, mainly organic, always vegan, natural ingredients, Minipretty arrived! After really taking time to understand the science of skincare, Minipretty was established in 2019 and since then the amazing list of skincare products grown!